Why do we ask about personal info?

We ask for our customer's name and email so that we can pair up their survey responses to the specific product which they bought. This allows a more precise understanding of how our customers see each product which helps us improve. Additionally, we made this section optional for users who would like to keep their responses anonymous.

Why do we give our customers surveys?

Surveys allow us to receive feedback on each of our products. This information helps guide future business / product decisions and lets us build better products in the future, as well as improve customer experience.

Why do we ask about demographic info?

We ask about demographic info to get a better idea of who is buying our products. This primarily aids in marketing decisions. (it's also because I'm a massive nerd and drool over info like this. I <3 data.)